Our Story

One day, over eight years ago, a chance event put engineer Gary Bryant on the path to invention when his wife lost an earring on their gravel driveway. Despite frantic searching, sadly it was never seen again.

This small disaster set Gary thinking. With 14 years experience in medical engineering, working on life support equipment in hospitals, he couldn’t believe there wasn’t a better solution to conventional earring backs, given how easily and frequently they fail. So he started to make prototypes in his garden shed.

Three years later he found the solution, and made what he believes to be the world’s best earring back. Since then, his unique invention has been patented and has several patent pending improvements. It’s been scientifically tested for the equivalent of 50 years of daily use without failing – LOX Secure Locking Earring Backs can actually lift a house brick! Gary insisted that its plastic part was hypo-allergenic and biocompatible. The stainless steel element was also tested for nickel release at the Birmingham Assay Office. The results were negative – another milestone passed.

After eight years of work Gary’s invention came to market. Since then it has sold over 80,000 pairs to delighted customers (read our testimonials below) and appeared at the Clothes Show at Birmingham’s NEC.